Privacy Policy

Our privacy policy sets out what personal buyer information we receive from Direct4Crafts.com, how Direct4Crafts Ltd use it and under what circumstances, if any, Direct4Crafts Ltd will share it with other parties. Direct4Crafts Ltd abides by and is compliant with the Data Protection Act 1998 (herein referred to as “The DPA”) and the General Data Protection Regulation (herein referred to as “The GDPR”) which comes into effect on 25th May 2018. We are committed to keeping buyers’ personal information secure and confidential. You should check this page from time to time to ensure that you are happy with any changes.

What we collect:

We may collect the following information:

We do not store credit card details nor do we share customer details with any 3rd parties

• Name
• Contact information including email address
• Demographic information such as postcode, preferences and interests
• Other information relevant to customer surveys and/or offers.


For more details and an exhaustive list of cookies we collect please click here.

What we do with the information we gather

 

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


Security:

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information:

Our privacy policy sets out what personal buyer information we receive from Direct4Crafts.com, how Direct4Crafts Ltd use it and under what circumstances, if any, Direct4Crafts Ltd will share it with other parties. Direct4Crafts Ltd abides by and is compliant with the Data Protection Act 1998 (herein referred to as “The DPA”) and the General Data Protection Regulation (herein referred to as “The GDPR”) which comes into effect on 25th May 2018. We are committed to keeping buyers’ personal information secure and confidential.

Lawful Basis for Processing Personal Data:

For the purposes of The GDPR, Direct4Crafts Ltd are the Data Processor when selling on Direct4Crafts.com and processes all personal data lawfully, fairly and in a transparent manner. Under Article 6 of The GDPR, the lawful basis on which Direct4Crafts Ltd process personal data received from Direct4Crafts.com is that of “Contract” - whereby processing is necessary in order to fulfil buyer orders and enquiries. Direct4Crafts Ltd retains information provided by Direct4Crafts.com, such as transaction information for internal financial accounting purposes. It is a legal requirement to retain this information for a period of 7 years.

Data Direct4Crafts Ltd Receive: Personally Identifiable Information:

Direct4Crafts Ltd receives personally identifiable information from Direct4Crafts.com only when it is voluntarily submitted by buyers when placing an on-line order. The data we receive includes: name, billing address, delivery name, delivery address, e-mail address (in encrypted format), telephone number, date of order, items ordered, value of items ordered, chosen method of delivery. Direct4Crafts Ltd does not sell or rent personally identifiable information to any third party for any purpose.

How Direct4Crafts Ltd use buyers’ personal information:

Direct4Crafts Ltd may use any personal buyer information provided by Direct4Crafts.com to:

• process and dispatch buyers’ order/s
• carry out regulatory checks to meet our legal obligations
• prevent and detect crime
• develop and improve our products
• undertake anonymised statistical analysis (Direct4Crafts Ltd won’t be able to identify individuals from this data)


Direct4Crafts Ltd treats all information we hold about buyers as private and confidential. Direct4Crafts Ltd will not reveal any personal details or details concerning buyers’ orders to anyone not connected with us, unless:

• a buyer asks us to reveal the information, or Direct4Crafts Ltd have a buyer’s permission to do so
• Direct4Crafts Ltd are required or permitted to do so by law
• it is required by law enforcement, fraud prevention or credit reference agencies


Direct4Crafts Ltd may share buyer personal information with our suppliers, service providers and other contractors only to fulfil orders buyers place with us on Direct4Crafts.com.

Data Subject Access Requests:

Under the GDPR buyers are entitled to obtain from us (the Data Processor for the purposes of The GDPR when selling on Direct4Crafts.com) a copy of the data held concerning them and to have any inaccuracies in the data rectified. Direct4Crafts Ltd is obliged to provide this data to within 1 calendar month of the request and free of charge. However Direct4Crafts Ltd has the right to refuse or charge for requests that are manifestly unfounded or excessive and repetitive.